Phulera Duja is a ritual associated with the Holi festival and is observed on the second day (dwitiya) of the Shukla Paksha (waxing phase of moon) of Phalgun month (February – March) mainly in North India. In Lord Krishna temples in Vrindavan and Mathuraspecial rituals are held on the day. In some temples, a bit of color is smeared on the face of Lord Krishna.
In some parts of North India, it is believed that the whole day is auspicious and therefore astrologers and pandits need not be consulted for finding an auspicious time.
Due to this unique occurrence, the day is chosen by some communities to perform marriages including the notorious practice of Child marriages.